For lakhs of Indian sellers, WhatsApp IS the storefront. The Business catalog puts your products one tap from every chat — yet most catalogs we see are underused: blurry photos, cryptic names, no prices. Setup takes an afternoon; doing it right takes an afternoon plus this checklist.
The specs that matter (verified September 2026)
- Images: official minimum is 500×500 pixels, but ship 1080×1080 square JPG/PNG well under 1MB — crisp on every phone and safe against compression.
- Item capacity runs into the hundreds per catalog; if you're anywhere near it, split into collection catalogs instead of one endless list.
- Fields worth filling: price (or 'price on request'), product code, link. Empty fields read as hiding something.
The five mistakes that kill conversions
- Photos shot at different times and lighting — the catalog reads second-hand.
- Names like IMG_2043 — buyers can't ask for what they can't name; use product codes.
- No prices anywhere and no 'how to enquire' — friction kills chats.
- One giant undifferentiated list — collections make browsing possible.
- Never updated: sold-out items sitting at the top teach buyers the catalog lies.
Your WhatsApp catalog is a promise about your stock accuracy. Every stale entry breaks it quietly.
Feeding it properly
The real cost isn't setup — it's keeping images consistent while stock rotates. That's a photography pipeline problem: shoot batches against controlled setups, export squares sized for WhatsApp, add items in collection order. Our photography service feeds catalogs exactly this way, and the social-media packages cover the posting rhythm around them.
Published 19 September 2026 · 5 min read